#LIVESTRONG is trying to get rid of all stocks after it’s founder Lance Armstong’s has undergone the doping shame and his cycling records have been stripped down.
What it fails to understand, is that fans who have lost trust in Armstrong (since he’s been persistently lying to the world) will never ever think of wearing a #LIVESTRONG merchandise again, even if they get one for free, forget buying it for money! They do not believe in the brand anymore and will not want to be affiliated with it.
As for the ones who still do believe in Armstrong, they will see this as ‘make a fast buck‘ position of the brand.
I believe #LIVESTRONG merchandise would have had sold better if there would have been no attempts to impulsify the buying behavior.